Visual impression has a considerable impact on shopping decisions. This is where the common saying „people judge a product by its appearance” comes from. Contrary to appearances, the way of presenting the product plays a crucial role not only in traditional sales. Images sell on the Internet too. This key role is played by product pictures. See how to take them to convince customers to make a purchase.
Photographs of goods available in the online store are actually an integral part of marketing. Product photographs are required both when preparing traditional advertising materials and the ones for the e-store website. This is because such pictures:
This is why you should make sure you are in possession of photographs of all your goods. A manufacturer can supply them or you can take them on your own.
It may seem that one simple picture, taken with a smartphone, is enough to create „photographs” for the product sheet in the online store. In theory it is. The experience shows however that product photograph must satisfy specific aesthetic and functional requirements.
Here are the main issues:
There is no doubt that you need to frame pictures properly. Remember: the item in question must be in the center of attention, and further shots must present its features as precisely and reliably as possible. It is all about keeping a balance between reality and „marketing”.
What to do if you are not in possession of suitable equipment or lack photographing skills? You can entrust photo session to a company which can handle the entire logistic process related to collection of goods from the supplier, completing orders and delivering products to the final customer. Here comes OEX E-business as a potential service provider in this respect. Contact professionals and get support which can help you optimize e-store running costs and raise your selling likelihood.