A few years ago online shopping seemed a little exotic and exclusive. Yet Polish e-commerce market in 2021 clearly shows that purchasing goods online is now an everyday thing. See how many Polish people buy over the Internet and get insight into prospects of growth of this market.
Three out of four Internet users take advantage of e-commerce. This is the findings of „E-commerce in Poland” report, made by Gemius. What is the exact number? Since the number of Polish Internet users exceeds 28,8 million (which accounts for 87% of resident of Poland), it is estimated that over 22 million Polish people buy products over the Internet, which is a substantial rise when compared to the pre-pandemic period.
Importantly, even though restrictions concerning brick-and-mortar stores have eased ever since the coronavirus pandemic started, popularity of e-commerce does not seem to weaken. Quite the contrary – it is growing. When compared to 2020, the number of Poles who buy online has risen by 4 percent, which demonstrates a conspicuous growth trend.
Polish Internet users’ behavior on the e-commerce market is very interesting. Based on the studies:
As you can see, Polish consumers are getting more and more willing to go shopping online, while a skillful commencement of e-commerce sale can be a way of achieving success in business.
The study conducted by PwC shows that e-commerce market growth in Poland is not temporary – experts forecast a stable 12-percent annual rise of this market until at least 20261. This is expressed through consumers’ declarations: as many as 74% of respondents hold that they intend to buy online as frequently as they do now after the end of pandemic, while 10% plan to increase their activity in e-commerce.
Where does such a considerable interest in this form of shopping come from? From improving service quality provided by Polish e-shops. Online stores are valued for:
Other factors which encourage consumers to choose the online channel :
If you wish to perform well on the e-sales market, you need to skillfully react to problems which discourage Polish people from buying over the Internet. A key obstacle for many consumers is a time-consuming delivery of products – stressed by as many as 34% of respondents.
The solution which can allow shortening goods shipping time is modern logistics services. If you need a comprehensive support in this respect: starting from collection of goods from the distributor, through co-packing, integration of the warehouse system with the e-store, and ending up with shipping to the final customer, contact our experts. We will help you take the most of the potential of our domestic e-commerce market!